Engagement leads to giving, but until recently we knew that only from anecdotal evidence.

To creatively and efficiently recognize award-winners across the University of Toronto’s three campuses and a range of academic fields, the communications team developed a website, U of T Celebrates, to serve as a virtual trophy case.

To be inclusive, you must stay curious about the world, about your donors, and about the institutions where you work. 

What members are thinking and sharing: guidelines for statements on public issues, alumni awards celebrations, and more.

Go behind the scenes with award-winning entries that exemplify three elements of effective fundraising videos: novelty, storytelling, and focus.

In too many organizations, advancement is lagging on diversity, equity, and inclusion when it should be leading—and leading proactively. To build inclusive cultures and achieve real success in DEI objectives, advancement teams have to move from awareness to assessment to understanding. It's action with accountability. In this book excerpt, Angelique Grant and Ronald J. Schiller share key steps for leaders to do that.

Circle of Excellence winners showcase three components of great data visualizations

In North America, the beginning of the fall semester has been rife with controversy, COVID-19 outbreaks, and an increased focus on health and safety. How are advancement professionals adapting to the situation, what about their job duties has changed, and how are they balancing the short-term needs of constituents with the long-range goals of their institutions?

As we take a look at enrollment-focused marketing and communications strategies, we can make some predictions on which long-used tactics will stand the test of time into the new era, and which innovative new approaches will form the new backbone of enrollment marketing in the years to come.   

The Advancement Resource Catalog is the Library's database of 15,000+ item records (including articles, books, and white papers) available online 24 hours a day, seven days a week.