How one university uses its photo archives to engage students and graduates for Halloween.

When Pat Summitt, head coach of the University of Tennessee Lady Vols basketball team, died from Alzheimer's disease in June 2016, her death shook the campus community.

Copy and share everything - examples of publications and products. 

Joan Garry, principal of Joan Garry Consulting, believes the best nonprofits are like twin-engine jets. In advancement, the board chair and institution president are co-pilots. The staff and lead volunteer engines need to be strong, effective, and efficient. But, of course, there will always be turbulence. "If you haven't had a crisis at an institution, it's not because you're good—it's because you're lucky," she warns. The author of Joan Garry's Guide to Nonprofit Leadership, Garry shares advice on dealing with disorder.

Let's face it: No one who works in communications and marketing wants to design flyers or write email copy every day. These professionals crave inventive yet impactful projects that will propel the school, college, or university they serve. But too often creative people devote their workdays to cranking out uninspired deliverables for Director So-and-So's upcoming event. When a marcomm team functions as a service-level agency, its members live in reaction mode. Its agenda is set by urgent requests from other units rather than the institution's strategic goals.

Nicola Hunt knew she had to "challenge how things had been done" when in 2013 she became the events manager at the University of Warwick.

Dee Dee Mendoza works in development, but she thinks like an entrepreneur. As managing director for West Coast advancement for Dartmouth College in New Hampshire, she teams with alumni volunteers to host the Dartmouth Entrepreneurs Forum in San Francisco, an annual event for networking, sharing ideas, and learning from speakers such as PayPal Chairman John Donahoe (Class of '82). Before that, she was a senior director focusing on innovator engagement at the University of California, Berkeley, where she and her team developed the Berkeley Founders' Pledge, a commitment by alumni entrepreneurs to make a gift when their startup is acquired or goes public. Since its 2014 launch, 234 entrepreneurs have taken the pledge, creating a gift pipeline estimated at $15 million over the next three years.

Building a university brand is not like painting a house, but both pursuits require similar preparation.

To Nikki Sunstrum, director of social media at the University of Michigan, social media channels shouldn't be viewed as "shiny" but rather as strategic communications platforms. Since Sunstrum joined U-M in January 2014, the university has become a leader in using Snapchat to engage with prospective and current students as well as young alumni. "If you're not going to put the most valuable content in that space, it's a missed opportunity," she says. Sunstrum will chair the 2017 CASE Social Media and Community Conference, which will be held March 13–15 in Los Angeles.

Many people conjure up images of whiskey, bagpipes, and men in kilts when they think of Scotland. Kate Perkins had a different vision in mind in August 2014 when she accepted her post as the second secretary for Scottish Affairs at the British Embassy in Washington, D.C.