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  • Annual Giving
September 16, 2020

Adapting in Advancement

How advancement teams are meeting the challenges of the pandemic at the beginning of the traditional school year

In North America, the beginning of the fall semester has been rife with controversy, COVID-19 outbreaks, and an increased focus on health and safety. How are advancement professionals adapting to the situation, what about their job duties has changed, and how are they balancing the short-term needs of constituents with the long-range goals of their institutions?

  • Alumni Relations
  • Engagement
  • Communications & Marketing
Currents
December 1, 2016

10 Reasons Why People Give (and 5 Reasons They Don't)

Want to increase giving? Research on generosity and behavioral economics can provide insights on how donors think

Want to increase giving? Research on generosity and behavioral economics can provide insights on how donors think

  • Engagement
  • Communications & Marketing
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Article
March 1, 2017

Why We Hung Up on the Telefund

Stanford’s recent decision to stop fundraising calls caught many by surprise.

In September 2016, Stanford University made a surprising decision: We eliminated our phone program for fundraising, the result of a dramatic rise in negative responses to our calling. In 2011, for every eight people who answered our calls and made gifts, only one said, "Never call me again." By 2015, the ratio was 3-to-1. From complaints in our general inbox to offhand comments in meetings with alumni, we knew that our calls were alienating prospective donors—and that we were compromising tomorrow's gifts with today's annoying asks.

  • Alumni Relations
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Article
February 25, 2022

The February Slump and the Promise of Engagement

Now is the time reach out to your partners inside your school

Gain insight on how to reach out from the advancement island to build the often-mythical two-way bridge between the external offices, and the academics and student life offices.

  • Annual Giving
Blog Post
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January 1, 2019

Talking Shop: The Dos and Don’ts of Making the Ask

It’s part art, part science, and all about listening

In development, making the ask can seem nerve-wracking. But it's not the ask itself that's the hard part, says Jim Bob Womack. The hard work is everything that happens before and after the ask. Here, Womack shares insights on the process of making the ask.

  • Alumni Relations
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Currents

Sample Collection: Annual Giving

The CASE Library maintains this collection of online samples for all CASE members. It includes examples of annual fund campaigns, as well as different types of challenge and young alumni campaigns and solicitation samples. CASE Circle of Excellence Award winning programs in the annual giving and fundraising publications categories are also included.

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  • Annual Giving
Samples

Subject Guide: Athletics Fundraising

The CASE Library has compiled a variety of resources on fundraising for athletics programs and events.

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  • Annual Giving
  • Athletics
Subject Guide

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    Join us at CASE Academy and unlock the leader within you. At this exclusive online course,  you’ll embark on a learning journey alongside colleagues from diverse advancement disciplines.

  • Resources
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    Advancement Resource Catalog

    ARC

    Visit the CASE Library's database and search through more than 15,000 articles, books, and white papers. Start your search.

  • Insights
    • Getting Started
    • Today’s Opportunities
    • Building Strategy
    • Surveys
    • CASE Global Reporting Standards

    CASE Global Standards

    Global Standards

    Learn about the common set of standards, guidelines, and definitions for reporting the results of educational philanthropy activities at schools, colleges, and universities across the globe.  

  • Awards
    • Circle of Excellence
    • Global Individual Achievement Awards
    • Independent School Awards
    • Individual Achievement Awards
      • Distinguished Service Awards
      • CASE Leadership Award
      • Previous Winners
    • CASE District Awards
    • CASE Commonfund College and University Foundation Award
    • Award Recipients

    Circle of Excellence Awards

    COE

    CASE’s annual Circle of Excellence Awards showcase outstanding work in advancement. Meet our exceptional award winners.

  • Connect
    • Regions
      • Africa
      • Asia-Pacific
      • Europe
      • Latin America
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    Educational Partners

    Meet CASE's Educational Partners - industry thought leaders working with CASE to strengthen schools, colleges, and universities.

  • Talent
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    Career Central

    Career Central

    Visit CASE's Career Central to build your team or look for new career opportunities. 

  • About
    • Championing Advancement: CASE Strategic Plan
    • Celebrating 50 Years
    • What CASE Stands For
    • The Evolution of CASE
      • Board Leadership
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      • President's Page
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      • Washington D.C.
      • London
      • Mexico City
      • Singapore
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    • Membership
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      • Giving Opportunities
      • Impact of Giving
      • Legacy Giving
    • Online Newsroom
      • CASE in the News
      • CASE Experts
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    • Careers at CASE

    CASE Future Fund

    CASE Future Fund

    In celebration of CASE’s 50th anniversary, CASE is proudly establishing the Future Fund – a visionary philanthropic initiative poised to support and shape the future of the advancement profession. Support the Future Fund. 

  • Membership
    • Create/Manage My Account
    • Become an Institutional Member
    • CASE Membership Primary and Secondary Coordinators
    • Explore Membership Benefits
    • Membership Directory
    • Membership Tutorial Videos

    Member Benefits

    Member Benefits

    Strengthen your advancement operation, including the latest research and trends in advancement, career and professional development programs, and publications. 

    See all membership benefits and contact us today! 

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