The CASE Library has created this collection to help members develop programming to teach students about the importance of private support for their institutions and encourage student giving.

The CASE Library maintains this collection of online samples for all CASE members. It includes examples of annual fund campaigns, as well as different types of challenge and young alumni campaigns and solicitation samples. CASE Circle of Excellence Award winning programs in the annual giving and fundraising publications categories are also included.

Creating a comprehensive ask for annual fund gifts is beneficial for both schools and donors. By doing so, families can understand the reasons for giving and schools can reduce staff time by having one ask instead of multiple throughout the year. Having conversations with donors regarding the ask can also inform future giving success. 

The CASE Library has created this sample collection to support small advancement teams. Learn how educational institutions are raising money and engaging constituents in spite of limited staff, resources, and/or time. These samples are drawn from the CASE Circle of Excellence Awards Program's "On A Shoestring" and "categories. 

Listing of advancement companies, consultants, and software.

A towering tree at the entrance to the NIST International School in Bangkok, Thailand, has welcomed students to the school since it opened in 1992. When the school had to relocate the tree in 2022, it initiated a campaign built around sustainability and community.

Relationships with corporate partners follow the same cycle as donors: qualification, cultivation, solicitation, and stewardship. At each stage, communication is key. Use these strategies to develop effective written materials for corporate partners. 

CASE Insights has launched a major initiative in Latin America to foster greater professionalization and standardization of advancement practices in higher education. Learn about the project and hear from Mónica Manzanilla, Vice President for Institutional Advancement at CETYS University in Mexico, a trailblazer in fundraising in the region and a participant in the benchmarking project.

Twenty years ago, Sir Eric Thomas served as chair of the U.K. government’s Task Force on Voluntary Giving to Higher Education, and his resulting report, Increasing Voluntary Giving to Higher Education, became commonly referred to as the Thomas Report. Here, Adrian Beney of More Partnership explores the impact of the report and the state of philanthropy in the U.K. today.

The CASE Library maintains this collection of online samples for all CASE members. We have highlighted successful day of giving campaigns, including past Circle of Excellence Award winners and entries.