Engagement leads to giving, but until recently we knew that only from anecdotal evidence.

The associate vice chancellor for institutional advancement at South Louisiana Community College talks about her passion for community college representation.

Las encuestas en línea son una herramienta popular para medir el estado de ánimo de los exalumnos. Sin embargo, los índices de respuesta para estas encuestas han ido disminuyendo con los años, haciéndola potencialmente menos útiles.

SHHHH! Don't tell your faculty, but they are marketers.

n an effort to support member institutions' relationships with vendors whom they engage to provide alumni programs and services, the CASE Commission on Alumni Relations offers the following guidelines, approved by the commission in April 2008.

Mentors need to meet mentees where they are and pull them to where they need to be.

By and large, advancement professionals stop at AI tools that are definitive and descriptive in nature. That leaves plenty of improving space before we bump our collective heads on the technology ceiling.

The CASE Library has developed this resource collection on year end fundraising to assist members with campaign planning, writing appeals, and end of year stewardship.

The 2018 CASE Asia-Pacific International Fundraising Study Tour is a boutique program for senior level practitioners.

The CASE Library frequently receives questions on special events, particularly on best practices for planning and executing an event and on measuring event success. In light of these requests, we have developed this resource collection with accompanying sample materials.