The Alumni Engagement Metrics Task Force was created by the CASE Commission on Alumni Relations in the fall of 2016 to address the need for an industry wide framework to measure alumni engagement.

By John Pulley

This special publication celebrates the 100th anniversary of the founding of the Association of Alumni Secretaries. Read about the profession's history, follow a historical timeline, and hear from leaders about present and future challenges.

Now more than ever, institutions need alumni to speak up on key issues and about the importance of education—and alumni are answering the call.

When scrolling through Instagram, alumni might expect to see typical images on their alma mater's feed: scenic vistas of the quad, graduation caps, lattes from the campus coffee shop.

As massive student demonstrations against racial injustice swirled on the University of Missouri campus in fall 2015, officials worked desperately to stay on top of the rapidly evolving national story, which was alarming many alumni and donors.

Supporting fundraising and alumni relations simultaneously is one such example of strategic decision-making focused both on the present and the future health of our educational institutions. 

A rich mix of data, case studies and engagement models and hopes to illustrate the wide-ranging and transformational impact alumni engagement has on an institution, both internally and externally.

When Pat Summitt, head coach of the University of Tennessee Lady Vols basketball team, died from Alzheimer's disease in June 2016, her death shook the campus community.

The CASE Library has developed a collection highlighting how institutions are measuring alumni engagement. This collection also includes sample metrics currently in use at specific institutions.

This report was commissioned from CASE by the DVC / PVC (International) group of Universities Australia to investigate the current state of international alumni relations in Australia and to develop strategies for future success.