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  • Alumni Relations

Social Media Enters the Mainstream: Report on the Use of Social Media in Advancement, 2014

This white paper reports on findings from the fifth survey of social media in advancement, conducted by CASE, Huron Education and mStoner.

  • Alumni Relations
  • Communications & Marketing
  • Online Communications & Marketing
White Paper
October 5, 2022

5 Steps to Effective Social Media Outreach for Alumni

Best practices for engaging alumni on social media

There’s no doubt that communicating with your alumni (especially recent grads) on social media is effective. Alumni are already familiar with their alma mater, but they may lose their immediate connection once they have graduated. Keeping you alumni community engaged on your institution’s social media channels helps connect them to your institution, while keeping them in touch with fellow alumni. Connect with alumni on social media and you will engage with them on platforms where they already spend time.

  • Alumni Relations
  • Engagement
  • Young alumni
Blog Post
December 1, 2016

Talking Shop: Social Strategist

Nikki Sunstrum talks focus, inspiration, and superpowers

To Nikki Sunstrum, director of social media at the University of Michigan, social media channels shouldn't be viewed as "shiny" but rather as strategic communications platforms. Since Sunstrum joined U-M in January 2014, the university has become a leader in using Snapchat to engage with prospective and current students as well as young alumni. "If you're not going to put the most valuable content in that space, it's a missed opportunity," she says. Sunstrum will chair the 2017 CASE Social Media and Community Conference, which will be held March 13–15 in Los Angeles.

  • Alumni Relations
  • Young alumni
  • Communications & Marketing
Article

Subject Guide: Special Event Planning

The CASE Library frequently receives questions on special events, particularly on best practices for planning and executing an event and on measuring event success. In light of these requests, we have developed this resource collection with accompanying sample materials.

  • Alumni Relations
  • Alumni volunteers
  • Event Planning
Subject Guide

2008 CASE Survey of Online Social Communities in Alumni Relations

How are alumni relations professionals using social communities, which communities are they using, how much are they spending and what are the pros and cons?

  • Alumni Relations
  • Communications & Marketing
  • Online Communications & Marketing
White Paper
Our Educational Partners offer a range of additional resources and services
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Spotlight: Transforming Lives
May 1, 2025

Transforming Lives: A Global Day of Service

Volunteers from 26 Countries Participated in Notre Dame University's Award-Winning Service Day

The Notre Dame University Alumni Association in Indiana, U.S., hosted its first Global Day of Service in 2023—drawing more than 3,500 volunteers for projects in 26 countries.

  • Signature Events
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Advance Work

Management Checklist for Alumni Relations

The CASE Management Checklist for Alumni Relations is intended to help alumni managers conduct internal self-assessments of information and programs. 

  • Alumni Relations
  • Management
Checklists

January 2018 BriefCASE

Volume 16 Issue 1

Research and News of Note; Inside CASE; CASE District News

  • Parent engagement
  • Communications & Marketing
  • Online Communications & Marketing
Article

Sample Collection: Community College Alumni Relations

The sample collection has material pulled from CASE collections and supplemented with samples graciously contributed by conference faculty and attendees. 

  • Alumni Relations
  • Engagement
  • Alumni volunteers
Samples

Sample Collection: Strategic Plans

The CASE Library maintains this collection of strategic plans for advancement for all CASE members.

  • Advancement Services
  • Stewardship
  • Alumni Relations
Samples

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    Join us at CASE Academy and unlock the leader within you. At this exclusive online course,  you’ll embark on a learning journey alongside colleagues from diverse advancement disciplines.

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    Advancement Resource Catalog

    ARC

    Visit the CASE Library's database and search through more than 15,000 articles, books, and white papers. Start your search.

  • Insights
    • Getting Started
    • Today’s Opportunities
    • Building Strategy
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    • CASE Global Reporting Standards

    CASE Global Standards

    Global Standards

    Learn about the common set of standards, guidelines, and definitions for reporting the results of educational philanthropy activities at schools, colleges, and universities across the globe.  

  • Awards
    • Circle of Excellence
    • Global Individual Achievement Awards
    • Independent School Awards
    • Individual Achievement Awards
      • Distinguished Service Awards
      • CASE Leadership Award
      • Previous Winners
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    • CASE Commonfund College and University Foundation Award
    • Award Recipients

    Circle of Excellence Awards

    COE

    CASE’s annual Circle of Excellence Awards showcase outstanding work in advancement. Meet our exceptional award winners.

  • Connect
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    Meet CASE's Educational Partners - industry thought leaders working with CASE to strengthen schools, colleges, and universities.

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    Career Central

    Career Central

    Visit CASE's Career Central to build your team or look for new career opportunities. 

  • About
    • Championing Advancement: CASE Strategic Plan
    • Celebrating 50 Years
    • What CASE Stands For
    • The Evolution of CASE
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      • Washington D.C.
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      • Mexico City
      • Singapore
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      • Legacy Giving
    • Online Newsroom
      • CASE in the News
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    • Careers at CASE

    CASE Future Fund

    CASE Future Fund

    In celebration of CASE’s 50th anniversary, CASE is proudly establishing the Future Fund – a visionary philanthropic initiative poised to support and shape the future of the advancement profession. Support the Future Fund. 

  • Membership
    • Create/Manage My Account
    • Become an Institutional Member
    • CASE Membership Primary and Secondary Coordinators
    • Explore Membership Benefits
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    Member Benefits

    Member Benefits

    Strengthen your advancement operation, including the latest research and trends in advancement, career and professional development programs, and publications. 

    See all membership benefits and contact us today! 

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