To be inclusive, you must stay curious about the world, about your donors, and about the institutions where you work. 

Ann Snyder, CASE's director of independent and international schools, explores small shops, doing more with less, benchmarking, and more.

Adam Olenn
CEO
Rustle & Spark

The associate vice chancellor for institutional advancement at South Louisiana Community College talks about her passion for community college representation.

Social media is changing not only how people live but also how they grieve. In 2016, fans of David Bowie and Prince flocked to Twitter and Facebook to mourn the music icons' deaths—the artists became trending topics on various social channels—and to start the collective grieving process.

SHHHH! Don't tell your faculty, but they are marketers.

Here's a scenario familiar to many higher education communicators: You're at a conference listening to a panel of reporters from major media outlets bemoan how flaks like us shouldn't bother them with pitches. Any email you send will be too long, and don't even think about calling. They don't have time.

Our campaign to build a network of responsive, media-trained faculty experts has gained news coverage for their research and attracted attention to our Texas institution and its contributions to society.

The CASE Library has gathered these resources to help members develop crisis management plans and communications strategies. This collection links to toolkits, books, articles, and webinars that share advice and recommended practices on how to respond to natural disasters, tragedies, scandals, and other crisis incidents. We also link to sample plans and policies.