For marcomm leaders, it’s key to articulate where you want your team’s work to go—but then bridging the gap between intention and transformation takes a structured approach. That’s where a gap analysis framework comes in. It allows leaders to identify barriers to growth and develop clear, actionable paths to overcome them.

The CASE Library has gathered these resources to help members develop crisis management plans and communications strategies. This collection links to toolkits, books, articles, and webinars that share advice and recommended practices on how to respond to natural disasters, tragedies, scandals, and other crisis incidents. We also link to sample plans and policies.

The CASE Library has compiled a collection of communications and marketing impact and annual reports which detail departmental qualitative and quantitative accomplishments including web traffic, social media, media placements, and news. 

The CASE Library has developed a resource collection on advancement in independent schools. The collection offers information on general trends, advancement, alumni and parent engagement, communications and marketing, and fundraising. This collection also includes a guide to all the CASE Library's sample collections that feature sections for independent schools samples. We encourage you to visit the Schools hub for additional resources and news from CASE.

The CASE Library maintains this sample collection of giving reports, donor honor rolls and campaign reports.  It includes CASE Circle of Excellence Award winners and examples available on institution websites.

Leaders of higher education institutions and independent K-12 schools have seen their fundraising responsibilities grow over time. To help members meet these challenges, the CASE Library has created this resource collection on how presidents and heads of school can develop their fundraising skills and collaborate with advancement staff. 

When it comes to educational marketing, universities and independent schools can seem worlds apart. But today they face similar challenges—competition for students, the need to demonstrate value, and the pressure to stand out in a crowded market. By recognizing each other’s strengths and learning from different approaches, universities and independent schools can enhance their marketing strategies, create stronger student connections, and remain competitive in an evolving, and often challenging, educational landscape. 

Following the U.S. elections in November 2024, the CASE Library has curated this selection of CASE content, news coverage, and commentary on how the incoming Trump Administration and new Congress are affecting the K-12, higher education, and nonprofit sectors.

The CASE Library maintains this collection of strategic plans for advancement for all CASE members.

To help a magazine story really shine, give it an illuminating illustration. Here, the 2024 Circle of Excellence winners in the illustration category share their advice for marketing and communications team members collaborating on graphics and illustrations.