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    In celebration of CASE’s 50th anniversary, CASE is proudly establishing the Future Fund – a visionary philanthropic initiative poised to support and shape the future of the advancement profession. Support the Future Fund. 

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Sample Collection: Endowment Reports

The CASE Library maintains this online sample collection of endowment reports for all CASE members.

  • Advancement Services
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  • Financial Management
Samples

At the Fundraising Core: Strategic Public Relations in Fundraising Practice

This white paper reports on a study exploring the views of chief fundraising executives about the relationship between public relations and fundraising.

  • Public Relations
  • Fundraising
White Paper
Augusta University branding materials
January 1, 2018

How Augusta University Got Its ‘A’ Back

Creating a visual identity system that connects campuses and community after a turbulent period of institutional name changes

On Sept. 15, 2015, a unanimous vote by the University System of Georgia's Board of Regents changed the institution's name from Georgia Regents University.

  • Communications & Marketing
  • Branding
  • Online Communications & Marketing
Currents

Sample Collection: Economic and Community Impact Reports

The CASE Library created this collection to of sample economic and community impact reports to assist institutions that want to convey their value to the public. This collection helps to continue the conversation of the CASE panel "Claiming Our Story: The Imperative for Higher Education" that took place at American University in Washington, D.C. on March 9, 2018. 

  • Communications & Marketing
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Samples
DEI Teaser image
January 1, 2021

Diversity, Equity, and Inclusion in Action

How institutions are undertaking award-winning initiatives that celebrate diversity and build equitable and inclusive communities

How institutions are undertaking award-winning initiatives that celebrate diversity and build equitable and inclusive communities

  • Advancement Services
  • Alumni Relations
  • Communications & Marketing
Feature
Our Educational Partners offer a range of additional resources and services
Learn More

Rise to the Challenges: Advice from Senior Leaders

Today’s senior leaders in advancement face the challenge of aligning their work to keep up with the changing landscape of higher education. We sat down with four leaders to explore big issues facing higher education.

  • Advancement Services
  • Alumni Relations
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Blog Post

Sample Collection: Communications & Marketing Impact Reports

The CASE Library has compiled a collection of communications and marketing impact and annual reports which detail departmental qualitative and quantitative accomplishments including web traffic, social media, media placements, and news. 

  • Communications & Marketing
  • Infographics
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Samples

Subject Guide: Advancement at Independent Schools

The CASE Library has developed a resource collection on advancement in independent schools. The collection offers information on general trends, advancement, alumni and parent engagement, communications and marketing, and fundraising. This collection also includes a guide to all the CASE Library's sample collections that feature sections for independent schools samples. We encourage you to visit the Schools hub for additional resources and news from CASE.

 

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Subject Guide

Sample Collection: Crisis Communications & Management

The CASE Library maintains this collection of online samples for all CASE members. Samples include best practices from CASE award winners, crisis communications exercises, and crisis communications and emergency response plans.

  • Communications & Marketing
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Samples

Introducing the CASE Insights Framework for Brand and Reputation Metrics in Education

Marketing and communication leaders called to contribute to "game-changer"

The CASE Insights™ Framework for Brand and Reputation Metrics in Education is a groundbreaking effort to create global benchmarks for institutional marketing and communications. Your feedback is essential in ensuring that this framework reflects the most relevant and impactful metrics for the education sector.

  • Data & Metrics
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    CASE Academy

    CASE Academy

    Join us at CASE Academy and unlock the leader within you. At this exclusive online course,  you’ll embark on a learning journey alongside colleagues from diverse advancement disciplines.

  • Resources
    • Library
      • Advancement Resource Catalog
      • Subject Guides
      • CASE Files
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      • Sample Submission Guidelines
    • Currents Magazine
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    • Newsroom
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    • All Resources

    Advancement Resource Catalog

    ARC

    Visit the CASE Library's database and search through more than 15,000 articles, books, and white papers. Start your search.

  • Insights
    • Getting Started
    • Today’s Opportunities
    • Building Strategy
    • Surveys
    • CASE Global Reporting Standards

    CASE Global Standards

    Global Standards

    Learn about the common set of standards, guidelines, and definitions for reporting the results of educational philanthropy activities at schools, colleges, and universities across the globe.  

  • Awards
    • Circle of Excellence
    • Global Individual Achievement Awards
    • Independent School Awards
    • Individual Achievement Awards
      • Distinguished Service Awards
      • CASE Leadership Award
      • Previous Winners
    • CASE District Awards
    • CASE Commonfund College and University Foundation Award
    • Award Recipients

    Circle of Excellence Awards

    COE

    CASE’s annual Circle of Excellence Awards showcase outstanding work in advancement. Meet our exceptional award winners.

  • Connect
    • Regions
      • Africa
      • Asia-Pacific
      • Europe
      • Latin America
      • US/Canada
      • Regional Councils
    • Districts
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    • College and University Foundations
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    • Volunteer
    • Educational Partners
      • Engage with CASE
      • Marketing Opportunities Available with CASE
      • Industry Advisory Council
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      • CASE Standards Champions
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    • CASE Multi-Cultural Network

    Educational Partners

    Educational Partners

    Meet CASE's Educational Partners - industry thought leaders working with CASE to strengthen schools, colleges, and universities.

  • Talent
    • Career Central
    • CASE Advancement Internship US-Canada
      • Become a Host Institution
      • Intern Spotlight
    • CASE Graduate Trainee Programmes
      • Asia-Pacific
      • Europe
      • US and Canada

    Career Central

    Career Central

    Visit CASE's Career Central to build your team or look for new career opportunities. 

  • About
    • Championing Advancement: CASE Strategic Plan
    • Celebrating 50 Years
    • What CASE Stands For
    • The Evolution of CASE
      • Board Leadership
      • Volunteer Leadership
      • President's Page
    • Offices & Staff
      • Washington D.C.
      • London
      • Mexico City
      • Singapore
      • Senior Staff Listing
    • Membership
    • Giving to CASE
      • Giving Opportunities
      • Impact of Giving
      • Legacy Giving
    • Online Newsroom
      • CASE in the News
      • CASE Experts
      • CASE Media Kit
    • Careers at CASE

    CASE Future Fund

    CASE Future Fund

    In celebration of CASE’s 50th anniversary, CASE is proudly establishing the Future Fund – a visionary philanthropic initiative poised to support and shape the future of the advancement profession. Support the Future Fund. 

  • Membership
    • Create/Manage My Account
    • Become an Institutional Member
    • CASE Membership Primary and Secondary Coordinators
    • Explore Membership Benefits
    • Membership Directory
    • Membership Tutorial Videos

    Member Benefits

    Member Benefits

    Strengthen your advancement operation, including the latest research and trends in advancement, career and professional development programs, and publications. 

    See all membership benefits and contact us today! 

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