When a university or college undergoes a name change or merger, becomes widely known for a new program, or has a changing student population, what steps do advancement shops take to communicate these changes to their constituents and pursue the advantages of the situation?

Campus traditions bring communities together. They build alumni identity and connections. But the pandemic has disrupted the ways campus communities gather, cancelling or changing traditions that were rooted in years of history. Where do traditions stand, in times of change? Here, advancement professionals and higher education researchers share why traditions endure, how they shift, and what role advancement today plays in celebrating and shaping them

Even before COVID-19, community colleges had ventured into the virtual arena of esports. In his new bimonthly column, Marc Westenburg, director of CASE’s Center for Community College Advancement, discusses the untapped potential of this rising phenomenon.

The CASE Library compiled this collection of naming policies and opportunities to assist members who are developing a policy or setting named gift amounts. CASE has not formally surveyed the field to determine typical gift amounts for various naming opportunities.

The CASE Stewardship Program Checklist, created in 2008 by the CASE commissions on alumni relations and philanthropy, and revised by the Commission on Philanthropy in 2013, is intended to help managers conduct internal self-assessments of stewardship programs.

The CASE Library has developed this resource collection on donor cultivation. It contains a curated selection of books, articles, and practitioner blog posts on donor cultivation techniques and strategies.

The Library has selected and compiled a variety of articles and resources on naming gifts and policies.

Amid tight budgets, a shifting readership, and the drive for engaging online content—is print dead? The answer, by all accounts, is no. Print is alive and well. Alumni and school magazines have stayed relevant and resonant with audiences by leveraging the strengths of print and strategically grappling with cost challenges.

Teaser

CASE members share sustainability practices for alumni events.