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March 1, 2021

Behind the Scenes: Fundraising Videos

Storytelling, creativity elevate these Circle of Excellence Award winners

Go behind the scenes with award-winning entries that exemplify three elements of effective fundraising videos: novelty, storytelling, and focus.

  • Communications & Marketing
  • Multimedia
  • Online Communications & Marketing
Advance Work
DEI
March 1, 2021

Awareness to Action

Advancement leaders have an imperative and opportunity to make progress on diversity, equity, and inclusion—first with assessment and understanding, then action with accountability

In too many organizations, advancement is lagging on diversity, equity, and inclusion when it should be leading—and leading proactively. To build inclusive cultures and achieve real success in DEI objectives, advancement teams have to move from awareness to assessment to understanding. It's action with accountability. In this book excerpt, Angelique Grant and Ronald J. Schiller share key steps for leaders to do that.

  • Alumni Relations
  • Engagement
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Feature
Teaser
December 7, 2020

Mapping the Potential of AI

Predictive and prescriptive data tools can shape advancement’s future

By and large, advancement professionals stop at AI tools that are definitive and descriptive in nature. That leaves plenty of improving space before we bump our collective heads on the technology ceiling.

  • Research and Data
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Blog Post
September 16, 2020

Adapting in Advancement

How advancement teams are meeting the challenges of the pandemic at the beginning of the traditional school year

In North America, the beginning of the fall semester has been rife with controversy, COVID-19 outbreaks, and an increased focus on health and safety. How are advancement professionals adapting to the situation, what about their job duties has changed, and how are they balancing the short-term needs of constituents with the long-range goals of their institutions?

  • Alumni Relations
  • Engagement
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Currents
Enrollment Marketing illustration
September 1, 2020

Enrollment Marketing in the COVID-19 Era

How campus shifts and social distancing are changing the way institutions interact with prospective students

As we take a look at enrollment-focused marketing and communications strategies, we can make some predictions on which long-used tactics will stand the test of time into the new era, and which innovative new approaches will form the new backbone of enrollment marketing in the years to come.   

  • Communications & Marketing
  • Branding
  • Enrollment
Currents

Advancement Resource Catalog

The Advancement Resource Catalog is the Library's database of 15,000+ item records (including articles, books, and white papers) available online 24 hours a day, seven days a week. 

  • Advancement Services
  • Stewardship
  • Wealth Screening
Minecraft graduation
July 1, 2020

Advance Work July/August 2020

The University of Illinois Foundation's chatbot, silent reading parties for UCLA alumni, Minecraft graduations, virtual potlucks for advancement staff, and more.

  • Research and Data
  • Machine Learning/AI
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Currents
Graphic header Listen to the Data
July 1, 2020

Listen to the Data

How alumni relations teams have embraced engagement metrics and learned more about their constituents

Alumni engagement metrics have come a long way in a short time and are proving to be crucial to advancement teams. With years of solid data under their belts, many in alumni relations are finding significant results from building systems around these metrics, altering their actions in response, and displaying the value of their work to constituents, institutional leadership, and board members.

  • Research and Data
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Currents
Illustration of an illuminating lighthouse in a turbulent sea
July 1, 2020

Communicating in a Crisis

How higher education communicators rely on transparency, speed, and heart during troubling times

When disaster strikes, communicators (and their educational institutions) need to be prepared. Advancement professionals share lessons learned from the COVID-19 pandemic, as well as past crises, about being transparent, showing heart, and balancing speed with accuracy.

  • Alumni Relations
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Currents
Drive 2020 Teaser
May 18, 2020

Member Profile: Sarah Barr and Rodger Devine

For DRIVE/ leaders Sarah Barr and Rodger Devine, technology, data, and people are key. Here’s their forecast for data and analytics in higher education.

Technology, data, people, and problem-solving power Sarah Barr and Rodger Devine’s day-to-day lives. As chair and co-chair of DRIVE/ 2020, CASE's data and analytics conference this March in New Orleans, Barr and Devine are shaping a program rich with data-driven insights.

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Member Story

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    Join us at CASE Academy and unlock the leader within you. At this exclusive online course,  you’ll embark on a learning journey alongside colleagues from diverse advancement disciplines.

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    Advancement Resource Catalog

    ARC

    Visit the CASE Library's database and search through more than 15,000 articles, books, and white papers. Start your search.

  • Insights
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    • CASE Global Reporting Standards

    CASE Global Standards

    Global Standards

    Learn about the common set of standards, guidelines, and definitions for reporting the results of educational philanthropy activities at schools, colleges, and universities across the globe.  

  • Awards
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    • Global Individual Achievement Awards
    • Independent School Awards
    • Individual Achievement Awards
      • Distinguished Service Awards
      • CASE Leadership Award
      • Previous Winners
    • CASE District Awards
    • CASE Commonfund College and University Foundation Award
    • Award Recipients

    Circle of Excellence Awards

    COE

    CASE’s annual Circle of Excellence Awards showcase outstanding work in advancement. Meet our exceptional award winners.

  • Connect
    • Regions
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    Educational Partners

    Meet CASE's Educational Partners - industry thought leaders working with CASE to strengthen schools, colleges, and universities.

  • Talent
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    Visit CASE's Career Central to build your team or look for new career opportunities. 

  • About
    • Championing Advancement: CASE Strategic Plan
    • Celebrating 50 Years
    • What CASE Stands For
    • The Evolution of CASE
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      • Washington D.C.
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      • Mexico City
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      • Legacy Giving
    • Online Newsroom
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    • Careers at CASE

    CASE Future Fund

    CASE Future Fund

    In celebration of CASE’s 50th anniversary, CASE is proudly establishing the Future Fund – a visionary philanthropic initiative poised to support and shape the future of the advancement profession. Support the Future Fund. 

  • Membership
    • Create/Manage My Account
    • Become an Institutional Member
    • CASE Membership Primary and Secondary Coordinators
    • Explore Membership Benefits
    • Membership Directory
    • Membership Tutorial Videos

    Member Benefits

    Member Benefits

    Strengthen your advancement operation, including the latest research and trends in advancement, career and professional development programs, and publications. 

    See all membership benefits and contact us today! 

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