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  • Alumni Engagement
  • Naming

Fundraising Fundamentals

The online resource for development and fundraising activities in education.

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Sample Collection: Naming Policies & Opportunities

The CASE Library compiled this collection of naming policies and opportunities to assist members who are developing a policy or setting named gift amounts. CASE has not formally surveyed the field to determine typical gift amounts for various naming opportunities.

  • Advancement Services
  • Stewardship
  • Naming
Samples

Advancement Resource Catalog

The Advancement Resource Catalog is the Library's database of 15,000+ item records (including articles, books, and white papers) available online 24 hours a day, seven days a week. 

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New Take on Alumni Awards
May 1, 2025

A New (More Inclusive) Take on Alumni Awards

How Cardiff University’s 30(ish) Awards Celebrate Innovators of All Ages

In 2022, Cardiff University in Wales launched The 30(ish) Awards to celebrate young (and young-at-heart) alumni making positive contributions to their communities.

  • Alumni Engagement
  • Alumni Relations
Advance Work

Sample Collection: Renaming Policies & Procedures

The CASE Library provides this sample collection of renaming policies. 

  • Advancement Services
  • Naming
  • Communications & Marketing
Samples
Our Educational Partners offer a range of additional resources and services
Learn More
AdvWk_Dordt teaser
July 1, 2024

Special Delivery

How a small team encourages annual giving with a creative incentive program

Dordt University is proud of its 18.89% alumni giving rate for the 2022 to 2023 fiscal year.

  • Alumni Engagement
  • Fundraising
Advance Work
May 21, 2024

Spotlighting How and Why Alumni Engage

In U.S. News and World Report, Cara Giacomini shares key alumni engagement trends and how community drives alumni giving

In U.S. News and World Report, Cara Giacomini shares key alumni engagement trends and how community drives alumni to give.

  • Alumni Engagement
  • Fundraising
  • Online fundraising & giving
News Release
Pioneering Women on Map
May 1, 2025

Putting Pioneering Women on the Map

An Australian university’s campus trail celebrates graduates

For the University of New South Wales, the approach of its 75th anniversary in 2025 presented an opportunity to celebrate some of its pioneering alumnae and leaders. The Australian university launched an initiative to rename certain buildings and spaces and create a Celebrating UNSW Women Trail.

  • Alumni Engagement
  • Naming
Advance Work
NISTree_Teaser
November 1, 2024

Saving an Iconic and Historic Tree

The NIST International School launched a successful campaign to relocate a campus cultural landmark

A towering tree at the entrance to the NIST International School in Bangkok, Thailand, has welcomed students to the school since it opened in 1992. When the school had to relocate the tree in 2022, it initiated a campaign built around sustainability and community.

  • Alumni Engagement
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Advance Work

Subject Guide: Naming

The Library has selected and compiled a variety of articles and resources on naming gifts and policies.

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Subject Guide

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    Join us at CASE Academy and unlock the leader within you. At this exclusive online course,  you’ll embark on a learning journey alongside colleagues from diverse advancement disciplines.

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    Advancement Resource Catalog

    ARC

    Visit the CASE Library's database and search through more than 15,000 articles, books, and white papers. Start your search.

  • Insights
    • Getting Started
    • Today’s Opportunities
    • Building Strategy
    • Surveys
    • CASE Global Reporting Standards

    CASE Global Standards

    Global Standards

    Learn about the common set of standards, guidelines, and definitions for reporting the results of educational philanthropy activities at schools, colleges, and universities across the globe.  

  • Awards
    • Circle of Excellence
    • Global Individual Achievement Awards
    • Independent School Awards
    • Individual Achievement Awards
      • Distinguished Service Awards
      • CASE Leadership Award
      • Previous Winners
    • CASE District Awards
    • CASE Commonfund College and University Foundation Award
    • Award Recipients

    Circle of Excellence Awards

    COE

    CASE’s annual Circle of Excellence Awards showcase outstanding work in advancement. Meet our exceptional award winners.

  • Connect
    • Regions
      • Africa
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    Educational Partners

    Educational Partners

    Meet CASE's Educational Partners - industry thought leaders working with CASE to strengthen schools, colleges, and universities.

  • Talent
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    Career Central

    Visit CASE's Career Central to build your team or look for new career opportunities. 

  • About
    • Championing Advancement: CASE Strategic Plan
    • Celebrating 50 Years
    • What CASE Stands For
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      • Legacy Giving
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    CASE Future Fund

    CASE Future Fund

    In celebration of CASE’s 50th anniversary, CASE is proudly establishing the Future Fund – a visionary philanthropic initiative poised to support and shape the future of the advancement profession. Support the Future Fund. 

  • Membership
    • Create/Manage My Account
    • Become an Institutional Member
    • CASE Membership Primary and Secondary Coordinators
    • Explore Membership Benefits
    • Membership Directory
    • Membership Tutorial Videos

    Member Benefits

    Member Benefits

    Strengthen your advancement operation, including the latest research and trends in advancement, career and professional development programs, and publications. 

    See all membership benefits and contact us today! 

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