Alumni engagement metrics have come a long way in a short time and are proving to be crucial to advancement teams. With years of solid data under their belts, many in alumni relations are finding significant results from building systems around these metrics, altering their actions in response, and displaying the value of their work to constituents, institutional leadership, and board members.

The CASE Library receives questions about major gift programs, such as how to start programs from scratch, portfolio management, performance metrics and major gifts trends. This collection aims to introduce the various types of major gifts and offer resources on trends, best practices, policies, and procedures. In addition to articles and white papers, we've listed books that provide a broader overview of major gift programs.

Community and support amid COVID-19, inside the Elizabethtown College carrot cake tradition, exploring the University of Denver's Crimson & Gold Trail, and more.

When a university or college undergoes a name change or merger, becomes widely known for a new program, or has a changing student population, what steps do advancement shops take to communicate these changes to their constituents and pursue the advantages of the situation?

Members share their advice about handling social media asks from alumni and priceless pics of pups in school gear. 

The CASE Library has developed a resource collection to assist advancement professionals looking to create or rebuild their annual homecomings and reunions. The collection offers information on planning and promoting homecoming and reunion initiatives.

Using humor and furry friends to reach students, anatomy of an award-winning viewbook, a tool kit helps staff have safe donor interactions, and more. 

For members seeking information on a variety of advancement topics, the CASE Library’s Advancement Resource Catalog provides a central stop for resources on topics including campaign planning, engaging non-traditional alumni, and the latest research in the world of advancement.

Hands-on learning at Singapore American School, the University of Glasgow rocks socks, tips for college presidents on Twitter, and more.

To build ties with alumni, international schools have to go the distance—literally.