Ask your readers what they want to see—and when circumstances change, go with the flow
What do readers want from a university’s newsletter? Tecnológico de Monterrey asked its readers, and built its Tec Review newsletter to be customized, audience-focused, and innovative. Ana Bertha Torres Moya gives an inside look at the process, which won a CASE Platinum Award for Best Practices in Digital Communications.
When circumstances shift, it’s time to creatively and strategically problem-solve
Alumni relations teams that executed innovative programs in 2019 faced a big question in 2020: How could they continue those projects amid the pandemic? Here’s how five teams grappled with that—and the key lessons their experiences reveal about creatively and strategically problem-solving when contexts change.