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1057 Results Found
Founding Editor Virginia Carter Smith poses with stacks of books.
January 1, 2025

50 Years of Currents: The First Editor

Founding Editor Virginia Carter Smith set the foundations

Founding Editor Virginia Carter Smith set the foundation for Currents—a magazine chronicling trends in advancement that helps professionals work more effectively—that stands today.

  • CASE 50th
Department
Six people walking in a stylized teaser image for Marketing Matters
May 1, 2020

Marketing Matters

University advancement and marketing professionals team up for fundraising success

Some fundraisers turn to outside marketing agencies and public relations firms to maximize the potential of their institutions' campaigns. To ensure success, they stress the importance of collaborating, early and often.

  • Communications & Marketing
  • Branding
  • Multimedia
Currents
Row of white tennis shoes with one red pair of Chuck's
September 1, 2017

What Makes Your Institution Stand Out?

Communicate what sets your institution apart from the rest

Poor Gherman Titov. He achieved something great, but most people have never heard of the second man to orbit the earth.

  • Communications & Marketing
  • Crisis Management
  • Public Relations
Article
October 1, 2016

Keeping the Faith

From devoted followers to meaningful charity, a look at what alumni relations can learn from religion

Those of us in alumni relations believe.

We believe in the power of what we do, that our work helps create a community with a strong values system. We believe in lifelong education, in making the world a better place, in bringing people together. We believe in strengthening ties, creating connections, and opening doors of possibility.

  • Alumni Relations
  • Engagement
  • Event Planning
Article
May 1, 2018

Summer Learning Opportunities

This July, August and September, hone your skills and forge new connections at one of our immersive learning opportunities.

  • Alumni Relations
  • Communications & Marketing
  • Enrollment
Article

Social Media Survey

For seven consecutive years, CASE has partnered with Huron Education and mStoner to survey educational institutions about their social media activities. The overarching goal of the research is to create knowledge and resources for education professionals as they assess and implement social media strategies for communication and engagement.

  • Social Media
November 11, 2024

5 Strategies to Spark Innovation

Successful teams thrive on continuous innovation, always seeking new and better ideas. Here are five methods to spark creative thinking and generate impactful solutions.

Article
Anice Rodrigues Barbosa
March 1, 2023

Talking Shop: Change, Authenticity, Inclusion

How a digital marketing team creates systemic solutions to center diversity and inclusion

In the past two years, Wheaton College evaluated its social media ambassador program to better align it with institutional diversity, equity, inclusion, and belonging goals. Anice Rodrigues Barbosa’s team created systemic practices that continue to generate growth within the program and division, as well as throughout the college.

  • Student mentoring
  • Organization & Management
Department

Subject Guide: Graduate School Alumni Relations

Relative to other alumni relations topics, few resources specifically address engagement and programming for graduate school alumni. The CASE Library has compiled this resource collection to assist members researching this topic.

  • Alumni Relations
  • Affinity groups
  • Engagement
Subject Guide
Communications That Build Partnerships teaser
November 1, 2024

Communications That Build Partnerships

A playbook for corporate relations professionals

Relationships with corporate partners follow the same cycle as donors: qualification, cultivation, solicitation, and stewardship. At each stage, communication is key. Use these strategies to develop effective written materials for corporate partners. 

  • Fundraising
  • Fundraising Methods
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    Join us at CASE Academy and unlock the leader within you. At this exclusive online course,  you’ll embark on a learning journey alongside colleagues from diverse advancement disciplines.

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    Advancement Resource Catalog

    ARC

    Visit the CASE Library's database and search through more than 15,000 articles, books, and white papers. Start your search.

  • Insights
    • Getting Started
    • Today’s Opportunities
    • Building Strategy
    • Surveys
    • CASE Global Reporting Standards

    CASE Global Standards

    Global Standards

    Learn about the common set of standards, guidelines, and definitions for reporting the results of educational philanthropy activities at schools, colleges, and universities across the globe.  

  • Awards
    • Circle of Excellence
    • Global Individual Achievement Awards
    • Independent School Awards
    • Individual Achievement Awards
      • Distinguished Service Awards
      • CASE Leadership Award
      • Previous Winners
    • CASE District Awards
    • CASE Commonfund College and University Foundation Award
    • Award Recipients

    Circle of Excellence Awards

    COE

    CASE’s annual Circle of Excellence Awards showcase outstanding work in advancement. Meet our exceptional award winners.

  • Connect
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    Educational Partners

    Educational Partners

    Meet CASE's Educational Partners - industry thought leaders working with CASE to strengthen schools, colleges, and universities.

  • Talent
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      • Become a Host Institution
      • Intern Spotlight
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      • Asia-Pacific
      • Europe
      • US and Canada

    Career Central

    Career Central

    Visit CASE's Career Central to build your team or look for new career opportunities. 

  • About
    • Championing Advancement: CASE Strategic Plan
    • Celebrating 50 Years
    • What CASE Stands For
    • The Evolution of CASE
      • Board Leadership
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      • President's Page
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      • Washington D.C.
      • London
      • Mexico City
      • Singapore
      • Senior Staff Listing
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      • Impact of Giving
      • Legacy Giving
    • Online Newsroom
      • CASE in the News
      • CASE Experts
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    • Careers at CASE

    CASE Future Fund

    CASE Future Fund

    In celebration of CASE’s 50th anniversary, CASE is proudly establishing the Future Fund – a visionary philanthropic initiative poised to support and shape the future of the advancement profession. Support the Future Fund. 

  • Membership
    • Create/Manage My Account
    • Become an Institutional Member
    • CASE Membership Primary and Secondary Coordinators
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    Member Benefits

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    See all membership benefits and contact us today! 

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