There’s no doubt that communicating with your alumni (especially recent grads) on social media is effective. Alumni are already familiar with their alma mater, but they may lose their immediate connection once they have graduated. Keeping you alumni community engaged on your institution’s social media channels helps connect them to your institution, while keeping them in touch with fellow alumni. Connect with alumni on social media and you will engage with them on platforms where they already spend time.

Think about the last performance you saw—how you were drawn to the stage, engrossed by the stories, moved by the raw emotion.

A Guide for International and Independent Schools
This toolkit will help you enhance and strengthen your school's advancement programs.

The three CASE Commissions—Alumni Relations, Communications and Marketing, and Philanthropy—met in October 2022, in Washington, D.C., for their biannual meeting. In these sessions, our volunteer commissioners unpacked trends, key issues, and big ideas in advancement. Here’s what they discussed.

Kim Rich is Senior Director of Advancement Services and Operations at Sidwell Friends School in Washington, D.C., U.S. She says a love of data, relationship building, and mission are at the heart of her career in advancement.

Go behind the scenes with award-winning entries that exemplify three elements of effective fundraising videos: novelty, storytelling, and focus.

CASE and the African American Development Officers Network, Inc. have jointly announced a transition in the hosting of the annual Conference on Diverse Philanthropy and Leadership.

Advancement professionals at Delta College, Clark College, and Central Community College talk about the benefits of participating in CASE’s VSE and AEM surveys, including benchmarking against peers, maintaining an organized database, and proving your college’s success to leadership, lawmakers, and the community.

CASE released a report today that shows record growth in overall fundraising results and increased investment in advancement operations in 2017 among institutions in Australia and New Zealand.

"Tenemos que ser más reflexivos acerca de los donativos que aceptamos y las asociaciones que buscamos".