Rosie has worked in higher education fundraising for over 20 years and is a partner at More Partnership, having previously been both head of development services, and head of regular giving and stewardship at the University of Bristol. She co-developed More Partnership's award-winnger Regular Giving Insight and Benchmarking project and has provided analysis and strategic reviews to over 40 UK and Irish universities, 18 Oxford colleges, and 8 Australian universities.

Her areas of expertise are in regular and leadership giving, donor stewardship, benchmarking, direct marketing, telephone fundraising, donor journey planning, database management, and analytics. She is a strategic manager and forward thinker who has combined donor-centred approaches with data driven strategies to successfully grow regular and leadership giving programmes, focus engagement activities and build long-term donor loyalty.