Tracy Syler-Jones is TCU’s vice chancellor of marketing and communication. She reports to the chancellor and serves as the university’s chief marketing and communication strategist. Syler-Jones oversees the development of integrated marketing and communication plans for the university to advance TCU’s brand, visibility, and academic reputation among key audiences.

She and her staff use a centralized marketing and communication approach to ensure a clear understanding of TCU in the marketplace. Her team has responsibility for managing the university’s image on a daily basis and during crises; developing and implementing university-wide website and social media plans; communicating with alumni and donors; supporting admission marketing; developing key publications and advertising campaigns; and overseeing special events, such as Commencement.

Syler-Jones received her bachelor's degree in journalism with an emphasis in radio/television news from San Diego State University and her master's degree in business administration from TCU. Prior to joining TCU, she was the director of communications for the Birmingham, Alabama, YMCA. She is a graduate and board member of Leadership Fort Worth. She also serves on the Fort Worth Metropolitan YMCA’s marketing sub committee.

She is a trustee-at-large for CASE, serves as a regular speaker at CASE conferences, and previously served on CASE's Commission on Marketing and Communication. She is a member of AMA (American Marketing Association), AAF-Fort Worth (American Advertising Federation) and PRSA (Public Relations Society of America) Greater Fort Worth Chapter.