Yasmeen Ashraf is the Communication and Development Manager at King George V School (KGV), under the English Schools Foundation (ESF) system, established in 1894. She is a veteran in developing alumni relations, communications, and fundraising. Her expertise is in building and strengthening relationships for the school. Ashraf values every connection she makes, devoting herself to advancement in education.

Ashraf dedicates her efforts to connecting and engaging alumni in meaningful projects that enhance the learning experience at KGV. Being grateful for the education she received at her alma mater, she returned to serve the community seven years ago. Her aim is for graduates to pursue their dreams while never forgetting where they started.

Ashraf connects alumni to the school to enhance their career guidance, mentor students, support sponsorships, and fundraise for school events. Her strategy is built on the recognition that relationship-building and storytelling, undertaken by the development team, is the presentation of the school’s values and mission that connect the community to the school.

Ashraf is an active member of the ESF communication and alumni office, serving a diverse demographic of alumni in Hong Kong and worldwide.

She holds a bachelor’s degree in crime and deviance, history, and sociology. Before returning to Hong Kong, Ashraf worked in Toronto, Lisbon, Hanover, and Karachi.