Communications: Digital Campaigns (Alumni-oriented)
Entries should be an online communications campaign to sway hearts, minds, and attitudes of alumni. The initiative should focus on only one or two digital platforms and strategies (Facebook, Linked In, geo-targeting, email, etc.). The communications may have a video component, or use static images and messages. Judges will look at overall strategy and effectiveness, as well as content and quality. The initiative can be part of a larger, multi-channel campaign, but should have a strategy and results that stand alone. Large, multi-channel campaigns should be entered in the Communications: Communications Initiatives category. Campaigns that have a marketing-oriented call to action (such as apply, register, give, buy) should be entered in the appropriate marketing or fundraising category.
Do not enter:
Marketing/promotional campaigns.
Online events.
Websites or micro-sites.
Podcasts.
Judges will score nominations from 1 (lowest) to 10 (highest) in these five areas:
Ability to serve as a model for other institutions
Overall concept and creativity
Impact and results
Strategy and methodology
Use of resources (budget, staff, and time) and return on investment
Judges also may consider:
Quality and clarity of nomination and supporting materials
Special circumstances/overcoming adversity
Related categories
Alumni Relations: Alumni Relations Initiatives (Less Than 10 Staff)
Alumni Relations: Alumni Relations Initiatives (10-25 Staff)
Alumni Relations: Alumni Relations Initiatives (More Than 25 Staff)
Alumni Relations: Alumni Relations Pivot
Communications: Digital Campaigns (Alumni-oriented)
Leadership: Diversity, Equity, and Inclusion Initiatives
Magazines: Online Magazines
Special Events: Online Alumni Reunions
Details and instructions
Find Inspiration
See previous winners in Communications categories.