Videos: Student Audience (Long)
Entries should be a single video that is 3-10 minutes long, whose primary audience is current or prospective students. Videos can feature the entire institution, or a specific major or aspect of it, such as financial aid, student life or notable alumni. Videos may have been produced for a special event, as well as for the web or online distribution.
For example:
Student recruitment videos
Campus life videos
Do not enter:
Multiple videos or video compilations
Videos less than three minutes long
Judges will score nominations from 1 (lowest) to 10 (highest) in these five areas:
Goals and objectives
Impact and results
Overall concept and creativity
Technical Execution
Use of resources (budget, people, and time) and return on investment
Judges also may consider:
Ability to serve as a model for other institutions
Understanding of target audience(s)
Quality and clarity of nomination and supporting materials
Special circumstances/overcoming adversity
Related categories
Communications: Digital Campaigns (Student-oriented)
Engagement: Student Engagement
Fundraising: Student-led Fundraising Initiative
Videos: Student Audience (Short)
Videos: Videos on a Shoestring (Student Audience)