Videos: Student Audience (Short)
Entries should be a single video that is under three minutes long, whose primary audience is current or prospective students. Videos can feature the entire institution, or a specific major or aspect of it, such as financial aid, student life or notable alumni. Videos may have been produced for a special event, as well as for the web or online distribution, but not as paid commercials. Shortform content such as TikTok videos, Instagram Reels, or YouTube Shorts are encouraged for this category.
For example:
Student recruitment videos
Campus life videos
Do not enter:
Videos that are more than three minutes long.
Paid commercials/advertisements. Enter those in Videos: Commercials.
Multiple videos or video compilations.
Judges will score nominations from 1 (lowest) to 10 (highest) in these five areas:
Goals and objectives
Impact and results
Overall concept and creativity
Technical Execution
Use of resources (budget, people, and time) and return on investment
Judges also may consider:
Ability to serve as a model for other institutions
Understanding of target audience(s)
Quality and clarity of nomination and supporting materials
Special circumstances/overcoming adversity
Related categories
Communications: Digital Campaigns (Student-oriented)
Engagement: Student Engagement
Fundraising: Student-led Fundraising Initiative
Videos: Student Audience (Long)
Videos: Videos on a Shoestring (Student Audience)