When Georgia Regents University officially changed its name to Augusta University in September 2015, its marketing team was faced with a unique opportunity to develop a new brand identity that they hoped would ignite pride and passion, sustaining their institution for decades to come. Four months later, after teaming up with Weir / Stewart, the institution amazingly revealed its new identity system, and here's some of what the judges had to say.
From the Judges' Report
"... a high-quality brand guidelines book on par with those produced by many of the nation's most well-known brands ..."
"Augusta went above and beyond in terms of their research, surveying, interviewing and directly addressing the diverse communities/audiences associated with the college."
"The team obviously went to great trouble to create a brand with the aim of not only enticing prospective students, but winning over the past and present academic communities who had previously resisted being housed under one institutional umbrella."
"The branding guidelines book is extensive, to say the least. It outlines just about every possible branding scenario, so there is absolutely no ambiguity about what is acceptable and what is not."
