UCSD's Break Things Better commercial spot is another montage video that is all about the University's mission. UCSD is not trying to be all things to all people - this is a University focused on its mission and that focus attracts prospective students, and is a source of pride for current students, alumni and other stakeholders. The use of animation takes viewers into another world-and that's the whole point. It's an entertaining way to make a serious point. Well done!
