The University of Minnesota (UM) has developed a strong partnership with Land O'Lakes, one of America's premier agribusiness and food companies. In fall 2014, Land O'Lakes announced a landmark, ten-year investment of $25 million in programs supporting the UM mission and strategically chosen to grow the company's talent. Using existing resources, UMF's first blog-style stewardship website was launched in 2016 to keep Land O'Lakes leaders and employees apprised of the gift's significant impact across the UM system, and to show the footprint of the entire relationship. Direct feedback from Land O'Lakes and site-use data both show that the site has become an important stewardship connection point.
From the Judges' Report
Excellent example of corporate relationship management, told a beautiful story of impact and corporate benefits. Blog was outstanding. Innovative feedback loops.
