Judges thought this was an Impressive and thought provoking event - definitely not your traditional alumni gathering!
The program had many elements that brought food security faculty experts to the forefront and as mentors to alumni and other friends who cared deeply about an important topic. It seems like a good planning exercise was undertaken by Advancement with many other areas of the institution. This project had clear goals and objectives - on a very impressive scale and with considerable budget.
The format was lovely - great event, nice web site. great stories on video, use of social media, etc. But I am unsure it was innovative - this was a huge undertaking by a huge university that followed a very successful script for a campaign close.
It was a clever way to bring attention to a community subject of great importance while showcasing the university and also drawing back alumni to their alma mater. This program reinforced thought leadership for OSU in food security while also creating an interesting way to gauge alumni and friends.
