Based upon research and a groundwork established throughout the first two years of the Victors for Michigan campaign, the Office of University Development (OUD) launched Give from Within, an initiative supporting the Victors for Michigan campaign, to enhance the culture of philanthropy among faculty, staff and retirees at the University of Michigan. The objectives of the initiative were to increase giving participation rate, dollars raised, and improve the donor experience for faculty, staff and retirees.
From the Judges' Report
Excellent progress toward an ambitious goal. Very well researched, impressive, creative execution. Led to infrastructure improvements (improved payroll withholding process)---overall built new awareness among the Faculty/Staff/Retiree communities.
