This site boldly proclaims the value of a liberal arts education with smart copy, clean design and calls to action that pull a viewer through various levels of what turns out to be a sticky site aimed at not only prospective students, but current students who haven't yet declared a major. The site reflects the overall institutional brand. Visuals capture sense of place without distracting from deep information on degrees, majors, academics and how to apply. Great use of templating and mobile is strong. Analytics for bounce, session and page views show great results by in-house staff reducing previous site content by 75%.
