What a fresh approach to a capital campaign! It certainly stood out from the crowd .We really appreciated the clear way the campaign objectives were articulated followed by qualitative results. They demonstrated solid and comprehensive research and planning. The creative was highly innovative, bold and quite memorable. The campaign was well executed and reflected the university's brand attributes and identity extremely well, which likely explains the strong results. Great job creating a campaign that held true to your institutional values. We enjoyed the playful branding with the visual identity -it definitely captured UCL's rebellious, think-outside-the-box personality! It was effective in communicating the campaign theme of disruptive thinking. The in-your-face tone certainly would resonate with students and get them energized.
Good work integrating the campaign across the institution. Nice international launch to reach audiences around the world.
Everyone on the committee loved the campaign - from editorial to designers to fundraisers. It hit all the right notes for us. The campaign was really emotionally engaging and compelling.
