The Lobo Life
Year: 2017
Award Level: Bronze
Award Winner(s): The University of New Mexico
Award: Circle of Excellence
Category: Communications | Websites
From the Judges' Report
A collection of stunning student photography and video that showcases the diverse beauty of New Mexico, this website is targeted to prospective students as an enticement to come study at UNM, and also calls attention to the school's US News #5 ranking in photography. Each collection is coupled with a location map and other information for potential explorers. Calls to action for admissions are prominent in an expanded footer. While this site integrates social media well as a distribution channel, it was judged to be more properly awarded in the website category. Analytics and media attention are impressive.