The University of Bristol created a new stewardship communication to be sent to loyal donors who had given for the last three years or more. In addition to thanking them for their ongoing support, they were invited to write a message of encouragement or advice to current Bristol students on an enclosed bookplate that would be placed in books in the library for hundreds of students to see and be inspired by for years to come. The response to the mailing was overwhelming. 27 responded with a completed bookplate. More than 1,000 hand written, unique and personal messages were returned from alumni and supporters of all ages. They contained words of wisdom, advice, encouraging notes, Bristol memories and uplifting quotes.
From the Judges' Report
Beautifully done-personal, inexpensive and replicable. Creative engagement effort that also served as a reminder for current students about alumni philanthropy.
