The 2016 #MoveInMiami campaign, a participation-driven effort in its third year, set an initial goal of attaining 2,020 donors in 20 hours and 20 minutes to honor the incoming first-year class. The goal was surpassed by more than 200 percent, with 4,123 donors making gifts of all sizes and to all areas of Miami's campus. In all, the effort unlocked $200,000 in matching gift challenges and raised $1,008,500 for more than 300 designations campus-wide. Driven largely through Facebook, Twitter, Instagram and other online applications, #MoveInMiami recorded 10.2 million social media impressions.
From the Judges' Report
Brilliant-and easily replicable. Donations made along with welcome messages to new students was an excellent and very visible way to create student awareness of philanthropy.
