This hands-down winner stood out for its consistent high marks on each of the category's 10 criteria. Rather than merely produce a dull recitation of revenue and expenses to comply with auditing requirements, this 32-page booklet relied on a smart design, bright graphics and the experiences of real people to tell the story of a new university-led nonprofit aiming to uplift seven neighborhoods adjacent to Marquette's campus on Milwaukee's west side. The report bolstered the necessary mission statement, goals and accomplishments with vignettes from neighborhood residents, business owners and corporate partners.
Among the judge's comments:
It was a well-executed concert with strong writing.
Definitely the top of the pack.
A great way to highlight how the university is having a real impact in its backyard, and is genuinely trying to improve the community.
An inspiring and impactful message for a post-Ferguson world.
