"Operation: Why Give?"
Year: 2017
Award Level: Bronze
Award Winner(s): Princeton University
Award: Circle of Excellence
Category: Leadership | Talent Management Initiatives
About the entry
"Operation Why Give" was two intensive weeks of training for 50 Princeton Development staff members, including frontline fundraisers, stewardship officers, and communicators. Our goal: to work together to identify the top talking points for why donors should give to Princeton University.
From the Judges' Report
- New approach to talking points encourages collaboration versus silo
- Encourage practice application
- They got a great value for their investment of $45,000