St. Andrews relaunched direct mail appeals as part of a radical transformation of their programme in order to improve results and re-engage donors. As a result of this transformation exceptional increases in engagement and donations were achieved.
From the Judges' Report
Pieces were stunning. One judge remarked, "This is what a gold looks like." In addition to praise for the creative execution, there was admiration for leadership's willingness to make a strategic pivot and and a significant investment in the face of diminishing annual fund performance. Results are very strong.
