Fordham took a risk at appealing to a different kind of MBA student. Their outcomes show that the risk is paying off. They understood their target audience well. The judges loved the play on words with ROI - very clever.
At first glance, this doesn't look like an MBA ad, but the compelling copy and design draw you in. The Committee felt the ad was thought provoking.
The design was compelling and engaging. The imagery is non-traditional for an MBA ad. The color use in the ad is modern and the copy placement is well done.
