Villanova worked to form the May Family Match, a Senior Class Gift (SCG) challenge to motivate and incentivize seniors to make their first gift to Villanova University in 2016 with the additional support of a Villanova family who gave $100 in honor of every senior who made their gift. Prior to 2016, there had been other SCG challenges, but by leveraging the relationship with major gift officers, Villanova identified prospects interested in working with students to inspire the beginning of their philanthropy. The May family jumped at the opportunity. It was a new way to make a major gift to the University, work with students, and also to receive some unique perks by sharing their story along the way. This included coverage on the SCG website, social media, the Villanova magazine, the Villanovan (campus newspaper), and the Commencement booklet.
From the Judges' Report
Great effort to engage students in philanthropy. Showed significant increase in participation. Provided great return on investment.
