Engaging and compelling. Even though there was a fair bit of content in this ad, because it was a print ad and it was designed in a way that you don't have to read all of the content to get a sense of the ad, the Committee felt it worked well. "Be a Force of New" aligns well with the school's brand promise and their name. Clever!
Engaging photo of the student who looks the part. Design was done in a way that helped the reader know what to look at first.
It was clear the huge impact this ad and the overall campaign had on the brand of the School and how that increase in the brand impression is positively impacting their students!
