This video was a significant part of the launch of the University of Birmingham's new fundraising and volunteering appeal, 10,000 Lives. The appeal aims to create life-changing opportunities for 10,000 young people; raising aspirations in 11-18 year olds, developing confident and employable students and supporting young alumni as they start post-university life.
From the Judges' Report
We loved the concept of this, and it was well executed. It was also clear that it was fun for all the people involved! It was a wonderful way to involve all members of your community, even prospective students. The message felt especially timely in showing how we each bring something different to the table, but there are certain things that bind us in community. The narration was a nice touch, and the categories used to group people together were a fun combination of light-hearted, moving and thought-provoking. The results of this campaign were also compelling not only from fundraising perspective, but also in getting people involved in volunteering, and well integrated with other components in digital advertising, phone and mail. Well done!
