"Because Hamilton" began in the spring of 2017 as a way to enhance the 2016-2017 Annual Fund campaign as we headed into the final stretch. Hamilton College soon found the concept to be so identifiable and versatile that they opted to continue it in 2017-18. "Because Hamilton" is simple and flexible.
From the Judges' Report
Judges’ all liked the visual and flexibility of submission. Similarly, they agreed it was a great combination of thoughtfulness, great graphics and ability to connect with people through different avenues. Though it is a small college, judges were impressed by the return on investment and its overall reach. Judges’ also shared that its comprehensive annual giving programs and its use of a consistent theme throughout the campaign separated the submission.
