After defining the University of Central Florida brand platform following an intensive internal brand refresh project, it was time to focus the messaging outward. The touchstone of these external messaging efforts took hold in a new institutional commercial for the university. Incorporating aspects of UCF's bold, modern and youthful brand, they addressed the perceived issue of our size in a powerful explanation of what it means to be big.
From the Judges' Report
This video took what could potentially be seen as a negative and really made it a positive. It did a great job of showing how big moments could happen in both large and small settings. The rocket shot and the shot of the mom and daughter getting her admission packet captured in vastly different ways how big moments happen at big times and small times. The number of impressions for this video was impressive.
