In the summer of 2017, Biola University launched a university-wide rebranding campaign, featuring a new website, anthem video, advertisements, banners, displays and numerous print pieces. The most significant component of this rebranding effort was a vibrant, energetic 34-page undergraduate viewbook aimed at recruiting new students to Biola—a leading Christian university located near Los Angeles, California.
From the Judges' Report
This piece evokes emotion and inspires
The commitment to the striking, beautiful design was clearly demonstrated throughout the piece; very consistent!
Lots of substance
Lots of depth in the content/layout
Love the typography and colors
Multilayered, with a lot of information, without being too busy or overwhelming
The portrait photography of students is amazing
Clearly demonstrated lots of research
Love the typography with text going outside the boundaries, going outside of the box
Nice use of polka dots element throughout – especially the blind embossing on the cover
Nice use of small, simple icons throughout
The cover was risky and artsy; not everyone on the judging panel liked it, but it is interesting and brave.
