The Baylor School Forever Forward video was created for a gala to kick off the public phase of a $45 million Forever Forward capital campaign in March 2017. It has since been used on the website, at campaign events, alumni gatherings and for individual donor solicitations.
From the Judges' Report
Baylor’s video is mission-focused and clearly conveys where the school wants to go. The pacing is good and the different aspects of school life are well represented (arts, sports, more than just academics). In a short length of time, they are able to draw on the school’s history, its student life today, and share the story of where their institution is headed. The call to action is clear, and the video shows what Baylor will do with donor contributions. Overall, the school uses a creative campaign theme, beautiful photography, storytelling and graphics to effectively share their vision for Baylor School with their donor base.
