La Salle's viewbook is just one of many that prospective students receive. The question was how could La Salle break through the clutter and stand out to students from all socioeconomic, ethnic and religious backgrounds. The answer to this question was the university's new brand campaign, "Explorers are Never Lost." The viewbook, as the signature piece of the brand campaign, embodies "Explorers are Never Lost" through its stunning visuals and inspirational content while staying steadfast to La Salle's heritage and values.
From the Judges' Report
This publication stood out from its peers due to its oversize format, paper, color tone, photography, and a compelling theme: “Explorers are never lost.” The warmth and spirituality of the University are palpable – making it clear that you are not alone on your college journey. The viewbook does a skillful job displaying the city of the Philadelphia as an asset and an opportunity, yet intentionally creates a strong feeling of place, of a campus that is warm, nurturing, supportive, and beautiful. Compelling, well-written narratives reinforce a strong sense of community, support, and the importance of exploring, while their website reinforces their key message: www.neverlost.lasalle.edu.
