Following the EU Referendum vote, De Montfort University (DMU) Leicester launched #LoveInternational, a campaign to petition for the residency rights of EU staff and students at DMU and to celebrate the contribution of international staff and students working and studying at universities across the country.
From the Judges' Report
In the aftermath of Brexit, De Montfort University put together a strong, proactive campaign to push for the residency rights of its EU staff and to highlight the contributions of DMU international students and staff. Judges appreciated that the campaign focused both domestically on the UK government and internationally, with a clear strategy to engage international media. The institution was all in on the strategy, traveling and setting up events in countries around the globe, effectively using the #LoveInternational hashtag to tie the effort together and effectively celebrate DMU’s global commitment. And they achieved their desired results – an increase in EU applications and significant international media coverage.
