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    3. Circle of Excellence Awards
    University of Alberta (Canada) - New Trail

    New Trail

    Year: 2018
    Award Level: Gold
    Award Winner(s): University of Alberta
    Award: Circle of Excellence
    Category: Magazines | General Interest Magazines
    University of Alberta (Canada) - New Trail
    About the entry

    Implementing strategic framework was a gradual process, so there's an evolution between the spring and winter issues, especially in the front of book and back of book. University of Alberta added a new section, Thesis, and created section breaks to better guide the reader. The front of the book now better evokes that feeling of being back in the classroom, while the back of book is designed to emulate the social aspect of being a student.

    From the Judges' Report

    Wow! The judges were blown away by this magazine’s high-quality storytelling and presentation, especially with the second of the two issues that were submitted that shows off a new design for the front of the book. The covers of both issues were spectacular. Both featured black and white photographs that, along with the excellent cover lines, were irresistible entries into the magazine. The reader immediately understood that this magazine was one of intelligence and sensitivity.

    New Trail exudes confident editing, voice and vision. Only with these things in place could the staff have so successfully published the feature “Truth First” about Canada’s reconciliation with indigenous peoples — a story whose impact resulted in requests by more than 50 individuals and organizations, including the Canadian government, for copies so they could share the issue as training tool. The infographic within this feature is one of the most accessible timelines the judges have ever encountered. In another issue, the department called “Thesis: Taking You Deeper On One Topic” impressed the judges with a powerful pairing of art and commentary that reveals to readers how words affect the way we see images. This same issue featured “Seen, Unseen,” a cover story with striking black-and-white photos that chronicled how three Syrian refugees are rebuilding their lives at University of Alberta.

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