The Red Envelope Project
About the entry
At the suggestion of university foundation intern Yingxing Huang, Rutgers University-Newark chancellor Nancy Cantor delivered Rutgers-branded envelopes to alumni and donors during her January 2017 trip to China. The idea came to Huang, then a graduate student at the New Jersey institution, during a phone call with her mother, who mentioned buying red envelopes as part of her Lunar New Year festival planning. To celebrate Chinese New Year, older generations and married couples in China pass out red envelopes decorated with gold-colored Chinese characters that represent good fortune.
From the Judges' Report
This program was a great example of creating meaningful cultivation experience for international alumni. We felt that while the program was simple to execute, the impact and demonstration of cultural relevance were outstanding. It was also impressive that this program was the suggestion of a student employee, a terrific example of including all staff members in creating new initiatives.