This is the main video produced for BI Norwegian Business School's newest marketing and recruitment concept, "Stand Out. Go North." The video was launched in October 2017 and was targeted towards the international market. The goal of the video was to trigger an interest in studying in Norway.
From the Judges' Report
This video is a must-see for admissions and marketing professionals across the education spectrum! A favorite among many panelists, this video by BI Norwegian Business School definitely “stands out.” The school took a risk by incorporating a humorous approach to recruitment, one that relies heavily on the viewer’s understanding of pop culture; specifically, the Game of Thrones TV series. This parody addresses prospective students’ concerns about studying in Norway, and remained uniquely distinct from other videos intended for an international audience. Seamlessly edited and executed beautifully, this video made several members of the panel want to “Go North” immediately. The brazen approach clearly paid off, based on the video’s reach (at the time of entry, over 1.7 million via Facebook alone).
