In November 2017, Southwestern University launched a completely redesigned website built to communicate the institution's newly refined brand. Informed by extensive market analysis and stakeholder research, and built with the help of experts in user experience, visual design, content strategy, and programming, the new website shows prospective students and their families the qualities and unique value proposition of the Southwestern experience.
From the Judges' Report
Southwestern University’s design is clean and features solid functionality, navigation, and creation of a customized journey that is strategic and successful. The personalization is a little gift to the users. The statement on the homepage changes the content based on the selections. With a 14% increase in applications in six months you can call this website redesign a complete success!
